Tomato-based beer now on shelves
The Yomiuri Shimbun
Yearlong efforts by a Niigata brewery and a Tokyo izakaya pub owner have finally borne fruit: Their tomato-based, low-malt beer is now on the shelves.
Called Tomato Bibere, the reddish brew has a characteristic taste, combining the sweet flavor of a tomato with the bitter taste of hops. One tomato is used in the production of each 330-milliliter bottle.
In July last year, Hirofumi Koda, president of Echigo Beer Co., got a call from Isamu Waki, who runs an izakaya pub in Nakano Ward, Tokyo, asking him to produce a beer made from tomatoes.
The 63-year-old Waki loves to guzzle beer mixed with tomatoes, and for the past 10 years he has been asking breweries around the country to make a tomato-based beer. None of the breweries showed any interest, however.
Waki pinned his last hope on Echigo Beer, which has produced beer from rice, pears and even green tea. "I was overwhelmed by Waki's enthusiasm for the project, so I decided to go for it," said Koda, who himself does not care for tomatoes.
The master brewer aimed at making a healthy drink, so all of the ingredients are organic. Since tomatoes are very fibrous and have a low-sugar content, filtration and fermentation were especially difficult. The first trial product, which took five months to make, was watery and barely tasted of tomatoes. It was vile, Koda admitted.
Koda and Waki tasted various trial versions of the beer by altering the amount of tomatoes and by increasing the sugar content to boost fermentation.
After much trial and error, Koda and Waki were satisifed with the taste of the fifth version of the beer, which was produced in June.
Tomato Bibere is available at some co-op stores, retailers and online shops. A 330-ml bottle retails for 420 yen. For more information, call Echigo Beer at (0120) 72-0640.
(Dec. 11, 2005)
Labels: Beer, News