Saturday, September 27, 2008

The return of Schlitz

Schlitz Beer is being resurrected by Pabst Brewing, which currently owns the brand, according to an article in the Isthmus, from Madison, Wisconsin. A brief rundown of the article:
  • It will currently only be released and have limited distribution in Madison
  • The beer is an American Pilsner, and apparently used to be a good one
  • Schlitz, along with Budweiser, Miller and Pabst, was once one of the big four American Breweries
  • It's being brewed with the original recipe, which hasn't been around since the 1960's
  • The Schlitz recipe had been changed and by the early 1970's was no longer popular
  • Sagging sales and a Labor Dispute forced the company to close in 1981
  • Stroh's purchased the brand in 1982, then Pabst in in 1999
Well we can only hope that distribution will be extended future so we can have a taste of beer history. For the full text of the article click here: Schlitz beer returns to Madison

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